EZCRM + WhatsApp Business API
Official API only — no grey-market gateways, no ban risk. Shared team inbox, round-robin assignment, approved-template broadcasts.
Official Meta API
How it works
Set up once, then it just runs.
Get verified on Meta’s official API
EZCRM connects to Meta’s WhatsApp Business Platform directly — the same official channel WhatsApp itself provisions, not a third-party workaround.
Messages land in a shared inbox
Every conversation is visible to your whole team in one shared inbox, with round-robin or manual assignment per chat.
Broadcast on approved templates
Send bulk updates and campaigns using Meta-approved message templates, keeping your number in good standing.
Why it matters
What this integration actually fixes.
No number-ban risk
Grey-market WhatsApp tools that spoof the consumer app routinely get numbers banned. The official API carries no such risk.
No more ’who replied to this’
A shared team inbox means any rep can pick up a conversation, with full history visible — not a single phone in one person’s pocket.
Conversations attached to the CRM record
Every WhatsApp thread is logged against the lead or deal automatically, so context is never lost between reps.
Compliant bulk messaging
Approved-template broadcasts mean your campaigns follow Meta’s rules instead of risking the whole number over a bulk send.
WhatsApp Business API integration, answered.
Do I need my own WhatsApp Business API approval?
EZCRM handles the provisioning process with Meta as part of setup — you do not need to separately apply through a different provider first.
Can multiple reps use the same WhatsApp number?
Yes — that is the core benefit of the shared team inbox: any assigned rep can respond from the one verified business number.
What about message template approval?
Message templates go through Meta’s standard approval process; EZCRM helps you submit and manage them.
Is this the official green-tick verified account?
Verification badges are issued by Meta based on their own criteria; the API connection itself is Meta’s official WhatsApp Business Platform either way, not an unofficial gateway.
See the WhatsApp Business API integration on your own pipeline.
30-minute demo, no slideware.