Features · Engage · 02
Reach them where they already reply.
Indian buyers don’t live in email. They reply on WhatsApp, they read SMS, and they ignore cold calls from unknown numbers. EZCRM’s Engage layer sends the right message on the right channel — and keeps every reply, on every channel, in one shared inbox your team can actually manage.
Email, SMS and WhatsApp — without the deliverability headaches
Outbound sales communication in India runs into three recurring problems: email domains get blacklisted after a few bulk sends, SMS gets blocked for missing DLT registration, and WhatsApp numbers get banned for using unofficial, grey-market APIs. EZCRM is built around avoiding all three — DLT-compliant SMS by default, the official Meta WhatsApp Business API with zero ban risk, and an email system engineered specifically to protect your sender reputation (multiple SMTP configurations, subject-line rotation, and dedicated email warming — see the dedicated pages below).
Your highest-reply channel
Official Meta WhatsApp Business API, built directly into EZCRM. A shared team inbox, approved template broadcasts, and zero grey-market ban risk.
- Official Meta WhatsApp Business API
- Shared team inbox with assignment
- Approved template broadcasts with read receipts
- Round-robin agent routing
- Automated order & payment reminders
- Catalog sharing inside chat
- Chat-to-lead auto capture
See the inbuilt WhatsApp Cloud API → See the WhatsApp chatbot →
Segment, send, track — without blacklist risk
Bulk email without the bounce-and-spam headache. EZCRM is one of the few CRMs built for Indian SMBs that ships multi-SMTP rotation and email warming as standard, not an add-on.
- Drag-and-drop template builder
- Segment-based sending
- Open/click/bounce tracking
- A/B subject line testing
- Automated drip sequences
- Unsubscribe & compliance management
Multi-subject-line & SMTP rotation → Multiple SMTP setup → Email warming →
DLT-compliant, by default
Registered sender IDs and pre-approved templates, built in — so your SMS never gets silently dropped by carrier-side DLT filters.
- DLT-registered sender IDs built in
- Template pre-approval workflow
- Scheduled & triggered sends
- Delivery reports in real time
- Opt-out handling per TRAI guidelines
Frequently asked questions
Is EZCRM’s WhatsApp integration the official Meta API?
Yes. EZCRM connects through the official Meta WhatsApp Business Cloud API — not an unofficial or grey-market bridge — so there is no risk of your business number being banned for policy violations.
How does EZCRM avoid email blacklisting on bulk sends?
EZCRM supports configuring multiple SMTP providers and rotates both sending domains and subject lines across a campaign send, so no single mailbox or domain absorbs the full volume. Dedicated email warming gradually builds sender reputation on new domains before they carry campaign volume.
Is SMS sending DLT-compliant out of the box?
Yes, EZCRM ships with DLT-registered sender ID support and a template pre-approval workflow so your SMS campaigns meet TRAI’s Distributed Ledger Technology requirements from day one.
Can multiple reps share one WhatsApp Business number?
Yes. EZCRM provides a shared team inbox for WhatsApp with round-robin agent routing and assignment, so multiple reps can handle conversations from a single official business number without stepping on each other.
See email, SMS and WhatsApp working together.
30-minute demo on your own campaigns.