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A personal note

From the CEO’s Desk

Parveen Mittal, Founder & CEO of 30Days Technologies, on why we build EZCRM the way we do.

PM
Parveen Mittal
Founder & CEO, 30Days Technologies (EZCRM & EZHRM)

I have a Computer Science Engineering background and a PGDAC (Post Graduate Diploma in Advanced Computing) from C-DAC, Bangalore, and spent more than 15 years in the IT industry before starting 30Days Technologies, including two years at Mindtree and more than six years at SAP Labs India. Both companies did deep R&D work on large-scale enterprise systems, and that experience still shapes how we build software today: practical, tested, and built to hold up under a real sales team’s workload, not just a demo.

We started 30Days Technologies in 2016 in Delhi NCR with a simple belief: Indian businesses deserve software built around how they actually work, not global products with India bolted on as an afterthought. EZCRM was our answer for sales teams, a CRM that treats IndiaMART enquiries, JustDial calls, WhatsApp negotiations and GST-correct quotations as first-class parts of the product, not integrations you configure later. We later built EZHRM on the same belief, for HR and payroll.

Because EZCRM and EZHRM come out of the same team, they’re built the same way: for the sales floor and the HR desk you actually run, not the one enterprise software assumes you have.

My day-to-day spans bringing in new business, overseeing product execution, planning new releases, and managing the company’s financial and operational foundation. But the vision behind it hasn’t changed since day one: helping Indian businesses move from the brick-and-mortar world to a digital one, and helping them grow their reach from a local market to a national, and eventually global, customer base.

What I’ve learned building EZCRM

  • Simple beats clever. If a feature needs a training session, we’ve built it wrong.
  • The best product feedback comes from a sales floor, not a boardroom.
  • Indian sales teams are resourceful. They just need tools that keep up with WhatsApp, not fight it.
  • When a feature saves someone real time, they tell every other business they know.
  • We’re not just shipping software, we’re earning the right to run someone’s pipeline.

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