SMS that’s DLT-compliant by default — not something you configure yourself.
Registered sender IDs, pre-approved templates and TRAI-compliant opt-outs, built into the platform — so a compliance rejection doesn’t stall your first campaign.
Why SMS campaigns usually stall before they start
In India, sending business SMS means registering with the DLT (Distributed Ledger Technology) platform first — sender IDs, templates and content patterns all need approval before a single message goes out. Most marketing tools treat this as your problem to solve outside their platform, which means a campaign idea can sit blocked for days waiting on registration nobody explained clearly.
EZCRM builds DLT compliance into the sending workflow itself. Sender IDs are registered up front, templates go through a pre-approval step before they’re usable, and every campaign checks against what’s actually approved — so there’s no last-minute rejection from your telecom operator.
Built for how Indian businesses actually send SMS
Campaigns can be scheduled in advance or triggered automatically off a pipeline stage — a payment reminder, a demo confirmation, a follow-up nudge — without a rep sending it manually. Delivery reports come back in real time so you know what landed, and opt-outs are handled per TRAI guidelines automatically, keeping your sender reputation and your compliance both intact.
- DLT-registered sender IDs built in
- Template pre-approval workflow
- Scheduled & triggered sends off pipeline stages
- Delivery reports in real time
- Opt-out handling per TRAI guidelines
- Every reply and opt-out updates the contact in Engage
- Trigger sends from Funnels & Automations
- Works alongside WhatsApp Marketing and Smart Email Campaigns as one messaging engine
- Every response becomes a lead in Capture
Frequently asked questions
Do we need to register our own sender ID separately?
Your sender ID still needs DLT registration in your business’s name — EZCRM’s workflow guides that registration and template approval process so it isn’t a separate, confusing side project.
What happens if a template isn’t approved yet?
Campaigns using an unapproved template simply can’t be sent until it clears pre-approval, so you can’t accidentally trigger a compliance rejection mid-campaign.
Can SMS be triggered automatically, not just scheduled?
Yes — SMS can fire off pipeline stage changes, form submissions or time delays through Funnels & Automations, the same as email and WhatsApp.
How do opt-outs get handled?
Opt-out requests are processed automatically per TRAI guidelines and the contact is suppressed from future sends, protecting both compliance and sender reputation.
Send SMS campaigns without the compliance guesswork.
30-minute demo of the SMS engine on your own sender ID.